If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It&r…
So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance part…
In this podcast, Howie Horrocks and Mark Dilatush talk about your dental practice competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it or exploit it to your advantage! Learn how to set yourself…
It’s not you, doc! In this episode of Dental Marketing Mastery, Mark Dilatush and Howie Horrocks discuss how to increase dental case acceptance, what the underlying problems with low dental case acceptance may be, and how to fix it. Podcast Hi…
In this podcast, Howie Horrocks and Mark Dilatush discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable. Podcast highlights: Patient capacity Pat…
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to…
In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and us…
In this podcast, Mark Dilatush and Howie Horrocks go over dental direct mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising. Podcast Highlights: Old is cool a…
In this podcast, Mark Dilatush and Howie Horrocks talk about dental implants marketing and how to entice new potential dental implant patients, without focusing on the implant itself. Podcast Highlights: Educating patients on the benefits of d…
In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature ove…
