Our new eBook explains how Acxiom builds the precise audiences needed for a particular campaign’s goals and objectives. Enhance first-party data or use Acxiom data to find the people who are most likely to purchase or are likely to expand their r…
Learn more about how PROS Smart CPQ compares to the competition to support a fast and personalized, omnichannel selling experience through direct or indirect teams, and through eCommerce. Check out the Gartner ReportRequest Free!
The uncertainties we face put a premium on agile teaming and operations, but we still need to sketch out post-pandemic priorities for the year ahead. Where should we place our bets? Fortunately, the definitive ITSMA and ABM Leadership Alliance bench…
Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If you do not know if your Google Local, Organic, Social, Paid, and Offline promotions are generating calls? …
Find out which strategies and tactics other B2B marketing professionals are planning to invest in. Use this information to ensure your plan is competitive and aligned with trends in your industry. Learn what your marketing peers are doing: See…
You don’t have a bottleneck, you say? With all due respect, there is greater than a 95% chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hyg…
Sleep disorders are on the rise. As more of the population becomes aware of this problem and its consequences, sufferers are increasingly seeking help from Sleep Physicians and even their dentists. But what does a dentist have to offer in this arena? A…
Dental implants are and have been sweeping the globe as the more permanent solution to tooth loss. The US being the most edentulous industrialized country on the planet, you can imagine the growth of the national dental implant market through the years…
Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every …
So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance…
