The experience a buyer has with your company can make or break a sale, and that experience is primarily driven by marketing and sales. Are your marketing folks focused on the same customers as your salespeople? Are they creating useful content that …
Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who leverage these insights to create a data-driven strategy drive the best results. Consider these statistics: 87% of marketers say…
Any non-profit organization evangelizing the good cause knows that on-point communication is essential. With no time or budget to waste, many non-profit organizations enable their members to create high-quality collateral without assistance whatsoever …
Welcome! Our e-book has been created for everyone to enjoy, ranging from readers who may simply have an interest in identity marketing, to those who wish to learn how they can acquire the correct tools for their business to be successful in this new di…
Boosting webinar registration and webinar attendance rates is a major struggle for most companies. While hosting webinars is a powerful tool for communicating with customers, prospects, and employees across multiple time zones and geographies, running …
Any non-profit organization evangelizing the good cause knows that on-point communication is essential. With no time or budget to waste, many non-profit organizations enable their members to create high-quality collateral without assistance whatsoever …
What’s account-based marketing all about? How can webinars help your program? A quick glance at The B2B Marketer’s Guide to Account-Based Marketing will lay bare why ABM is taking off — again — what it means for marketers moving…
Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting face-to-face isn’t possible? It’s time for event marketers to expand their toolboxes and take in-person e…
Implementing a contract lifecycle management (CLM) solution involves players from different departments throughout an organization, each with their own perspective and business requirements. Download this Contract Management Readiness Guide, and you…
In uncertain times like these, it is critical that Financial Services brands stay focused on delivering exceptional customer experiences. It’s also important to instill confidence, confidence that a company in the virtual or physical world will d…
