The Relevancy Group sought to do just that with a recent survey, detailed in their new report: "The Hidden Costs of Data Friction." In the survey, enterprise marketers across industries reported their brands spend an average of $3 million eac…
Specialty Print Communications was looking for a solution that could help them produce more high volume, data-rich direct mail jobs without breaking the bank. Enter production inkjet. With this tool in their arsenal, they can do more for their customer…
Join us for a live panel webinar on Tuesday, March 31st, at 11:00 am PT to learn how marketing experts from Ericsson, ON24, NetLine, Content4Demand, and IntelligentDemand are turning physical events into evergreen digital experiences. You’ll l…
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences. And it’s time for us, as marketers, to deliver. Download our…
CMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s de…
The lines between a product and a service are blurring, making ‘stickiness’ more about service and experience than just product features alone. Breaking through the clutter is no longer about simply scaling a sales force or partner network …
Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of cons…
Without question, marketers are at the apex of digital evolution as organizations are rallying around technology as a key component of their overall strategy. Functional marketing silos are being imploded and tightly connected for improved customer lif…
However, the explosion in the CRM technology of late has made the selection process a bit complicated and daunting. The fact is, not all CRM platforms are created equal. That’s why it’s important to thoroughly evaluate potential vendors to …
Did you know that 56% of consumers globally have stopped doing business with a brand due to one bad customer service experience in the last 12 months? Customer expectations are on the rise and modern consumers expect timely, meaningful and authentic…
