Cross-media measurement is the practice of measuring and evaluating the effectiveness of advertising and marketing campaigns across multiple media channels. In today’s media landscape, consumers are consuming content across…
High school sports programs are the strongest brands in our country. Schools unite local communities under a single powerful shared experience, deepen friendships and create lifelong memories. From those who are competing this year to those that wear t…
To keep up with changing customer expectations (and keep customers coming back), grocers need to offer loyalty programs and promotions, stay competitive on pricing and support newer ways of shopping, such as buy-online-pickup-in-store (BOPIS). …
This checklist can help you answer YES or NO to that question once and for all. If the answer is NO, use the checklist to fill in your strategy gaps and optimize your VIN-specific dealership operations. 10 tips to help you sell more cars Step…
Marketing lead funnels are a critical component of any successful marketing strategy, and are especially important in the automotive industry where the buyer journey can be complex and lengthy. By understanding the different stages of the buyer journey…
Discover how ChatGPT, a potent tool for market research, revolutionizes the understanding of target audiences. This blog explores the capabilities of ChatGPT in analyzing unstructured data, capturing consumer behavior and preferences, and enabling real…
Discover how integrating generative AI, specifically Chat GPT, with Entropik Decode’s qualitative research platform is transforming consumer insights. This blog explores the applications of generative AI in data analysis, market research, target group …
Discover how ChatGPT, a potent tool for market research, revolutionizes the understanding of target audiences. This blog explores the capabilities of ChatGPT in analyzing unstructured data, capturing consumer behavior and preferences, and enabling real…
Discover how integrating generative AI, specifically Chat GPT, with Entropik Decode’s qualitative research platform is transforming consumer insights. This blog explores the applications of generative AI in data analysis, market research, target group …
What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It’s no wonder marketers are making CTV advertising a permanent part of their media mix. This guide will help you ta…
