Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their resul…
As clients expect more from agencies, profit margins are shrinking. The good news – your social marketing solution doesn’t have to feel like a drain on resources with little return on investment. In this eBook, you’ll get a step-by…
This ebook will show you how affinity data can: Help uncover your brand’s ideal influencers. Positively affect your media planning strategy. Uncover what TV shows your audience is interested in. Formula…
Understanding the mechanisms of the Social Media Algorithms that control your content’s visibility is no longer a "nice to know" – it’s a prerequisite. We reveal the master blueprint behind the algorithms controlling the Big Four Social Me…
You’ll learn what features and options are on offer, and how to decide which ones are most important for your business. But buying a social listening platform is about much more than ticking off a checklist of basic features, there’s more y…
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re wor…
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …
FrontRunners, Powered by Gartner Methodology, utilizes real reviews from software users to highlight the top software products in the CRM market. User reviews dictate Usability and User Recommended scores with individual scorecards for each product on …
In this guide, Software Advice will cover some of the top reasons why CRM adoptions fail with sales teams, how sales managers can select software that is a good fit and provide tips for how to get your sales reps to use—and even love—their …
Software Advice Versus helps you narrow down the field, so you can choose the best CRM platform for your needs. We’ll compare multiple variables that go into your decision making process when comparing Infusionsoft vs. Salesforce. Discover how Infus…
