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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

How to Effectively Acquire the Customers You Want

How can Marketers effectively use all the data gathered to connect with new customers at the right place, in the right time? In 2019, ChiefMartech.com reported that there are over 7000 marketing technology solutions available to use, and with…

Enterprise IT / Featured Tech / Sales & Marketing

Webinar Best Practices Series: The Art of Converting Webinar Leads into Pipeline and Revenue

This on-demand webinar will help you learn tips and best practices for finding your best webinar leads and more effectively engaging with them — ultimately, converting them into new business. You’ll learn: How to turn webinar engagement…

Enterprise IT / Featured Tech / Sales & Marketing

Building Integrated Campaigns: Make Events & Webinars Central to your Demand Gen Strategy

Demand generation leaders face pressure to build integrated marketing campaigns, with all forms of communication—advertising, social media, direct mail and events (in-person and virtual)–linked together and working in harmony. But this is e…

Enterprise IT / Featured Tech / Sales & Marketing

Take Adobe Campaign to The Next Level for Enterprise Marketing

The harder part comes with trying to ensure you are making optimum use of the various features that the platform offers to ensure maximum ROI. In this whitepaper we examine what it takes to maximise an Adobe Campaign investment and take your marketing …

Enterprise IT / Featured Tech / Sales & Marketing

Why Adobe Campaign? Five Key Elements to Data-Driven Marketing

The following whitepaper explores some of the key elements of achieving truly data-driven marketing with Adobe Campaign including: Cross-channel Automation Personalisation Scale & compliance Creating a single integrated platform …

Enterprise IT / Featured Tech / Sales & Marketing

Connecting Technology and Personalization (Without Creeping Out Your Customers)

The number of martech solutions available can be overwhelming. With so many tools and trends on the martech landscape, how do you know which solutions will help you achieve real digital transformation? Better yet, what elements of your existing mart…

Enterprise IT / Featured Tech / Sales & Marketing

The State of the Customer Journey in 2019

Struggling to create profitable customer journeys for every customer? You’re not alone. In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That m…

Enterprise IT / Featured Tech / Sales & Marketing

The A-Z Guide to Enterprise Contract Management

Are you just beginning the process of learning about contract management software and the benefits it could bring to your enterprise? Don’t worry. Enterprise contract management doesn’t have to be complicated. This eBook will walk you th…

Enterprise IT / Featured Tech / Sales & Marketing

The Case for Enterprise Contract Management

For many enterprises, contract management continues to be a highly manual process, splintered among legal, procurement, finance, and sales teams. This fragmentation makes it difficult, and sometimes impossible, to track contractual terms and commitm…

Enterprise IT / Featured Tech / Sales & Marketing

Accelerating Time-to-Value: The Methodology Behind the Rapid Deployment of the Icertis Contract Management (ICM) Platform

When evaluating a new contract management system, many businesses are concerned about implementation. Icertis has a well-earned reputation for rapid deployment. The underlying architecture of our platform, combined with our proven methodology, ensures …

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