According to Forrester, CX leaders grow revenue five times faster than CX laggards. Considering this, how is it that so many companies have yet to embrace the concept of Customer Experience as a critical, line-of-business function? Taking any first …
Customer relationship management (CRM) is an essential tool for manufacturing companies as it can enrich all business efforts, from marketing a product all the way to manufacturing. CRM is used to connect companies with potential clients; it builds the…
You could be working with the same semi-generic, outdated targeting parameters as all the other marketers out there and getting the same abysmal results. Despite new technologies, lead quality doesn’t seem to be getting better—and if you …
Customers and search engines make decisions about your brand every day based on your ratings and reviews. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. In this ebook, y…
We know that voice search is vast, complex, and can be downright daunting as a conversation topic. Find out how today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, are using voice-activated devices in their day-t…
It is estimated that 50% of all searches will be completed via either speech or image search by 2020. Even today, voice search has become increasingly influential in both consumer behavior and search engine prioritization. Whether you’re a CMO, a…
Fintech businesses have made an extraordinary impact in the past five years. From banking and credit, to trading and insurance, there is a practically endless list of new financial services, all reinventing classic business models or bringing somet…
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Even as the insurance industry continues to grow, many feel that saturation has led to agencies and brokers playing a zero-sum game. Taking on new customers can be both difficult and costly – often more expensive that retaining an existing custom…
In this eBook, learn about the current state of … Content Marketing Email Marketing Blog Website Video Marketing Data + Analytics Lead Nurturing Marketing Automation Sales + Marketing Alignment The Evolution of CRM Online Pr…
