Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every or…
With the rapid evolution of social media, your company needs a fundamental understanding on how to listen and engage on social media. Use this whitepaper as a starting point to set your company on course for long-term social success, no matter what for…
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …
Content is a critical ingredient for acquiring and keeping more customers. Now, there is a research-backed roadmap that shows exactly what to expect in terms of performance. The benchmarks and insights in the 2019 Content Marketing Benchmark Report&…
Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could …
In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end. What’s Inside: How to set th…
Learn how you can grow, maintain, and maximize ROI from your influencer relationships! Included in this guide are 26 tips you need to engage in influencer marketing.Request Free!
In our new Visual Listening eBook we’ll show you how using special software to analyze the actual content, pixels, and physical make up of an image can give you far deeper analytics into how your brand is being referenced on social media. What…
From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers ap…
Any integration project can have gotchas, such as custom fields or duplicate records that can slow you down. Proper up-front planning can help you successfully manage the gotchas, reduce the time needed and achieve better results. In this presentati…
