Some companies will tout capabilities that sound cutting edge, but don’t have practical applications for solving your needs, like automatically routing the right field service staff to the right location at the right time, empowering your staff with mo…
As these new technologies take hold, the flow of information increases exponentially in nearly every walk of life, from home to school to the workplace. People are quickly becoming more connected to each other by the day. For companies with mobile wor…
In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end. What’s Inside: How to set th…
Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could …
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re wor…
In our new Visual Listening eBook we’ll show you how using special software to analyze the actual content, pixels, and physical make up of an image can give you far deeper analytics into how your brand is being referenced on social media. What…
By paying attention to social media your organization can spot potential threats and take action before they become a real problem. Organizations across all sectors face a wide range of physical, digital and legal risks, and very often there are clear …
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …
Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every or…
With the rapid evolution of social media, your company needs a fundamental understanding on how to listen and engage on social media. Use this whitepaper as a starting point to set your company on course for long-term social success, no matter what for…
