What does it take to sell to the Chief Marketing Officer?? Author and sales speaker Jill Konrath has some tough questions for CMOs, so she interviewed Heidi Bullock the CMO of Engagio. We asked them:What initiatives are forward-thinking CMOs focused on…
The path to putting your product or service into customers’ hands twists and turns. At first glance it might seem random, but every account won has a rhyme and a reason if you dig into it.This complete kit will show you how to navigate your book of bus…
The review and approval stage is a critical part of the creative process. So why is getting feedback and final sign-off such a challenge for most creative teams? This white paper discusses the main issues that most teams face when reviewing creative pr…
What keeps you up at night? If your mind is swirling with thoughts of how you and your team will produce yet another program to keep up with ever-expanding new platforms and formats, especially in digital, you’re not alone. In this eBook, a …
The SelectHub platform contains expert software analysis across key criteria and vendor data. These built-in analyst ratings are combined with subjective user ratings to create SelectHub ratings reports, guides and recommendations.Find out what CRM buy…
Today’s customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. However, much of this learning happens without direct sales rep involvement. In the current increasingly complex B2B sale…
With internal communications playing a key role in the employee experience, we set out, in conjunction with the world’s leading ethnographic research company, Human Factors International, to investigate what communications mean from an employee p…
Optimizing engagement and employee experience is a priority for organizations of all sizes everywhere these days for very good and sound reasons. They influence how someone feels about the company they work for right through their tenure and how the…
The right people, processes, and technology. Those are the components of a security operations center (SOC), and they’re what every company needs to monitor, detect, and respond to today’s cyberthreats. The problem? Unless you’re among the Fortune 500,…
Improving the customer service experience starts in the contact center. By harnessing the power of AI, virtual agents are able to provide real solutions for customers in their most critical moment. Growing AI presence can start by scaling the contact c…
