As a Sales Ops professional, your sales and marketing technology are the intelligence backbone of your organization. By leveraging the tools, tips, and best practices in this playbook, you’ll be able to not only succeed as a sales operations p…
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Retailers today confront challenges that are unprecedented in other industries. In fact, there’s a case to be made that retailers have experienced more change in the past few years than in the previous 100 years combined. As a result, retailers must adapt to deliver on changing customer expectations. Those who succeed are able to differentiate themselves, while those that fail become irrelevant. |
The examples in this playbook show just how important it is for small businesses to design their processes to grow without compromising the quality of their USPs or customer service. Partnerships, standardized and centralized processes, along with grea…
With lead nurturing, you control the program’s start or end times with automation. Customization is also a huge benefit. It contributes to your overall success with personalized marketing. When you’re ready to dive into the possibilities lead nurtur…
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Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
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In this report, you’ll learn what’s top of mind for ecommerce retailers in the UK, including:
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Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based Saa…
Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery wor…
Is AI a threat? An opportunity? Or just something we’re mesmerized by in movies? Market researchers have been eagerly awaiting the benefits of artificial intelligence (AI) for several decades, while also worrying about what its onset may mean for…
Buyers are today educating themselves towards informed purchase decisions and will rarely engage directly with sales. This puts pressure on marketing departments to step up with content, inbound strategies and lately, account-based marketing initiative…
