The Evolution of Your Marketing Stack

Marketing teams are under pressure to do more, produce better results and incorporate the latest technology to help differentiate themselves from competitors. With more than 8,000 marketing and marketing-related products to choose from, marketing teams are overwhelmed by choice and are finding it difficult to find the pieces of the puzzle they need.

Watch now as we’re joined by our partner HighRoad Solution to discuss:

  • Optimization of your tech stack
  • Importance of building strong partnerships
  • Automation for personalization at scale
  • Strategy best practices, tips, tricks and more…

We’ll also hear from our joint customer, the American Optometric Association, on their successful digital transformation using leading technology solutions to map out the buyer’s journey and better personalize their members’ experiences.

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Carroll University: Engaging New Students with a Vibrant Online Community

Carroll University wanted to increase enrollment of prospective students among their accepted applicants. The challenge for the university was that applicants often have questions, concerns and anxieties about choosing a college that can’t always be addressed with a campus visit or answered by faculty and staff. They knew that if prospective students connected with each other and with current students, they would be more likely to enroll at the university.

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