Selling using business outcomes is a strategic sales approach that focuses on demonstrating the value of a product or service in terms of the specific business goals it can help a company achieve. Rather than simply promoting features or benefits, this…
Are you curious and excited about the transformative power of AI? Or are you feeling apprehensive about integrating AI into your business and communications? By the end of this session, you’ll walk away feeling inspired and empowered to take your organ…
The duopoly is disrupted. Connected TV (CTV) and streaming are going all-in on digital advertising. Retail media networks, led by Amazon, offer full-funnel ad platforms powered by valuable first-party data. Apple is assembling a new advertising powerho…
A true 360-degree customer view must include CRM data, but also related content. By enhancing such a view with artificial intelligence (AI), sellers gain insights to make better, informed decisions. Sales teams no longer waste valuable time hunting acr…
Data—from contact information to buying patterns, and everything in between and beyond—is crucial to the success of modern credit unions, their marketing strategies, and behavior predictions. But quality is key. Not knowing what data in you…
On average, just 2% of the visitors who make it to your site from a marketing campaign are going to convert into a lead. That leaves most of your time, money, and effort on the table. Wasted. But there IS a way to turn this low-converting ship…
With an effective identity verification and enrichment solution, your credit union can capture accurate personal and demographic details that can be leveraged for processes such as marketing, fulfillment and even fraud prevention. This solution overvie…
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. That’s why brands are turning to Customer Data Platforms (CDPs) to blend …
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Customers have high expectations that change frequently. And it’s difficult to create seamless experiences across channels, especially when fragmented data and identity challenges exist. So how do brands solve for driving expansion revenue along …
