Selling using business outcomes is a strategic sales approach that focuses on demonstrating the value of a product or service in terms of the specific business goals it can help a company achieve. Rather than simply promoting features or benefits, this…
Are you curious and excited about the transformative power of AI? Or are you feeling apprehensive about integrating AI into your business and communications? By the end of this session, you’ll walk away feeling inspired and empowered to take your organ…
The duopoly is disrupted. Connected TV (CTV) and streaming are going all-in on digital advertising. Retail media networks, led by Amazon, offer full-funnel ad platforms powered by valuable first-party data. Apple is assembling a new advertising powerho…
A true 360-degree customer view must include CRM data, but also related content. By enhancing such a view with artificial intelligence (AI), sellers gain insights to make better, informed decisions. Sales teams no longer waste valuable time hunting acr…
Data—from contact information to buying patterns, and everything in between and beyond—is crucial to the success of modern credit unions, their marketing strategies, and behavior predictions. But quality is key. Not knowing what data in you…
On average, just 2% of the visitors who make it to your site from a marketing campaign are going to convert into a lead. That leaves most of your time, money, and effort on the table. Wasted. But there IS a way to turn this low-converting ship…
With an effective identity verification and enrichment solution, your credit union can capture accurate personal and demographic details that can be leveraged for processes such as marketing, fulfillment and even fraud prevention. This solution overvie…
The key to a great customer experience lives in your customer data. Want to improve customer acquisition, loyalty, retention, or your overall brand experience with personalized experiences – then you need a CDP! Read this eBook to learn: …
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
