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In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive amounts of data to surface and quantify the beliefs of an audience, and provide tips on how to put together a market research stack that fits the unique needs of your business.
In this eBook we cover:
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WorkForce Forecasting and Scheduling is an intelligent scheduling solution designed specifically for organizations with hourly paid employees across multiple locations. Our workforce scheduling solutions use data from your key business systems to creat…
Marketing technology meant to make this big job easier has actually made marketing harder. It’s created an insatiable content monster. Download and discover how marketers are relying on digital asset management to feed the content beast a healthy and s…
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Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
Read this eBook to learn:
Details on how Narrative Analytics was used by both a major energy company and a leading foundation to tackle their significant narrative challenges. |
This small collection of capabilities allows teams to support the complete marketing cycle, but you might be missing the one Forrester calls “the new heart of marketing.” Download our guide, The Core Four: Essential Marketing Technologies to learn: Whi…
Time to make the most of your marketing technology. Download this guide and discover how to:Identify interdependencies between marketing functions and technologies.Connect technology investments to get rid of process roadblocks.Increase the efficiency …
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For this eBook, Protagonist and Nielsen studied over 15,000 consumer responses to 17 major product recalls in order to understand the narratives around these events and their true impact. This helpful guide then walks through how to prepare for these events and address them if they occur.
Read this eBook to learn:
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If enhancing your customer experience is a strategic priority over the next 12 months, you might be looking at putting out a contact center RFP or RFI early in the new year.Request Free!
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Do these sound like good nicknames for many of the new customers you acquire during the holiday season? The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you’re leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.
With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys. To help, we wrote a book. Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs. Download the book to learn:
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Exceptional service is a must for an ideal shopping experience. To thrive in today’s competitive environment, retailers must exceed service standards. Exceptional service standards include logistics, which play an even greater role in the consumer experience now as shoppers expect faster shipping, flexible delivery options including in-store pickup, and traditional in-home delivery. While the ease of online purchasing is pervasive, an equally efficient returns process plays a critical role in customer satisfaction. A winning retail model provides outstanding service with delivery superiority and features choice as the guiding principle throughout the shopping experience. |
