IT departments are evolving at a rapid speed. Gone are the days of troubleshooting tools and hardware—now IT is a full strategic partner to the business. Tasked with delivering business transformation, IT must look to increase productivity and dr…
In today’s digital world, businesses need fast and efficient ways to connect with customers and teammates. They need a productivity platform designed to foster collaboration and real-time communication. That’s where Slack comes in. With …
IT departments are evolving at a rapid speed. Gone are the days of troubleshooting tools and hardware—now IT is a full strategic partner to the business. Tasked with delivering business transformation, IT must look to increase productivity and dr…
In today’s digital world, businesses need fast and efficient ways to connect with customers and teammates. They need a productivity platform designed to foster collaboration and real-time communication. That’s where Slack comes in. With …
In this eBook from the ABM Leadership Alliance, we’ve created a cookbook of recipes to help you rise to the challenge and satisfy the hunger for demand. What you’ll love: A list of all the ingredients you’ll need to get relia…
En este estudio se abordan los cambios en los hábitos de los consumidores españoles debidos a la alta inflación, la era postpandemia o las crisis en materias primas y fletes y como está coyuntura está cambiando la for…
In this Meet the Analyst Webinar, our senior analyst Evelyn Mitchell led an expert panel on how to rewrite your data strategy to get an in-depth picture of your customers’ behavior and intent. Watch the discussion, and get answers to these que…
As new platforms become ad-supported models, pharma marketers can play a meaningful role in educating the patient and enhancing their experience. Within the new media landscape, marketers can provide more personalized messages that address tha…
As customer acquisition costs continue to rise and data deprecation poses growing constraints, delivering the most effective customer experience (CX) has become more challenging than ever. To tackle this issue, combining CRM and commerce is crucial for…
Account-Based Marketing (ABM) has emerged as an effective strategy for engaging high-value prospects, and AI-powered tools like ChatGPT can significantly enhance this approach. This comprehensive guide will explore how marketers can leverage ChatGPT…
