Une mauvaise expérience et 32 % des clients abandonneraient même une marque qu’ils aiment. Comment éviter cette fâcheuse perspective ? Utilisez vos données précieuses pour créer des expériences qui …
調査から、たとえお気に入りのブランドであっても、一度でも不快な体験をしたら32％がそのブランドはその後利用しないだろうと回答しています。どうすれば、このように不幸な事態を回避できるでしょうか。その答えは、顧客ロイヤリティを高め、リピーターとなってもらえるような体験を提供することです。そしてこれを実現するのが、価値あるデータです。 『CXデータ戦略：顧客体験を改善するための4つのKPI』は、360度の顧客ビューを構築して管理するためのステップバイステップ形式のガイドを提供します。このガイドでは、…
One bad experience and 32% of customers would drop even a brand they love. How do you prevent such an unfortunate turn of events? You use your valuable data to create experiences that keep customers loyal and coming back for more. Read “CX Dat…
Far too often, customer identification and authentication are treated as separate processes, dealt with by separate teams and supported by separate systems. Instead, we recommend viewing these processes as interlocking facets of the same solution, an &…
For decades, utilities haven’t had to think much about their customers. As long as utilities provided reliable, affordable power and water, they could refer to customers as “meters” or “loads”. But in a world of proliferat…
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from…
smartShift has conducted research with ASUG (Americas’ SAP users’ Group) to better identify how SAP customers experience custom code, SAP migrations, and automation at their organization. Today, most SAP customers rely on custom code to run their busin…
Customers want dynamic experiences that speak to them and meet them where they are. And they’ll leave if they’re dissatisfied. In fact, more than half of consumers would stop buying from a company after multiple bad experiences. Winning …
Download this Pro Analysis to learn about tense negotiations between lawmakers, the key players in the talks, and what’s next. Pro Analysis is a POLITICO Pro Premium feature that provides in-depth analyses of emerging policy issues. Reque…
Read this success story about how Lufthansa Systems used OpenText Exceed TurboX to: Deliver high availability and stability to critical flight planning solutions Enable centralized and robust administration to streamli…
