Enterprise IT / Featured Tech / Sales & Marketing

Ten Tips for Accelerating Your Pipeline

Over 25% of sales cycles take 7 months or longer to close (Harvard University). That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:

  • How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
  • How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
  • How you can diagnose the health of your sales funnel with improved reporting

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Five Steps to Growing Your Business with Marketing Automation

There’s no getting around it: marketers at smaller organizations face challenges and obstacles that their larger counterparts don’t. With limited headcount and budget at their disposal, it can seem like SMB marketers are always short on time and resources as they build campaigns to grow their business. Luckily, marketing automation can go a long way towards evening the playing field—and this tool kit will walk you through getting started. You’ll learn how to:

  • Plan and present a strategy for success
  • Secure buy-in from your sales team and upper management
  • Build and effectively distribute a library of valuable content
  • Report on meaningful metrics to show marketing contributions

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Ten Tips for Accelerating Your Pipeline

Over 25% of sales cycles take 7 months or longer to close (Harvard University). That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:

  • How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
  • How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
  • How you can diagnose the health of your sales funnel with improved reporting

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Ten Tips for Accelerating Your Pipeline

Over 25% of sales cycles take 7 months or longer to close (Harvard University). That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:

  • How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
  • How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
  • How you can diagnose the health of your sales funnel with improved reporting

Request Free!