The C-Suite is unlikely to require the daily support features from a CRM that sales representatives do. This is because their area of operation is different. Therefore, the issues they face vary greatly from the problems of a typical sales rep. Issues …
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In September 2013, Harvard Business Review published a detailed article titled “The Truth About Customer Experience”. In this article, they described a situation where a contact center was engaged in on-boarding a new pay-TV customer. Their business was stagnating, competitors were luring customers away and the TV Company could not figure out why.
The company followed all the best practices and measured customer satisfaction after each interaction. They found out that individual interactions with the contact center invariably received satisfactory grades. The problem lay in an area few companies looked at – the cumulative effect of interaction the customer has with a contact center. Progressive businesses have to understand the customer journey and design their services to take the customer from a confused state to being a delighted customer who will recommend their service to friends. |
An individual’s behaviors represent key moments of insight for marketers savvy enough to listen closely and act on that information. Despite these potential benefits, many resource-starved marketers are hesitant to move to a more behavioral model. Disc…
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Google’s popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site’s SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This guide explores how you can improve your ranking and be found by more customers. |
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.The problem here is pretty clear &…
If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symp…
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.The problem here is pretty clear &…
If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symp…
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Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews when you return home. These examples certainly don’t represent your Grandma’s shopping journey: In her day, she waited until her local store opened, then traveled there, hoping what she needed was on the shelf. Today, of course, the path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. In fact, a recent Catapult Marketing study found that 44 percent of surveyed shoppers hold their smartphone while they walk the aisles. And 37 percent of customers use a PC/laptop, smartphone or tablet to perform shopping activities for pet, alcohol, baby or grocery items. “Request Now” to read the full white paper. |
For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy …
