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The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success. |
Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time.However, social media gives marketing and PR opportunities you didn’t have a decade ago: the ability to change the conversation, be…
Did you know that 71% of the global market prefers a language other than English? Shouldn’t your marketing content be available to global customers and prospects in their preferred language?Download our eBook and learn:Tips for creating global-ready co…
Insight’s resource center was outdated and no longer relevant to their current audience. While they recognized that updating it would allow them to transform their marketing strategy, they needed a solution that could be implemented quickly and easily….
In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround.With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their exi…
Avella Specialty Pharmacy’s overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients.Through video, social media, blog posts, white papers and guides, Avella…
Insight’s resource center was outdated and no longer relevant to their current audience. While they recognized that updating it would allow them to transform their marketing strategy, they needed a solution that could be implemented quickly and easily….
In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround.With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their exi…
Avella Specialty Pharmacy’s overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients.Through video, social media, blog posts, white papers and guides, Avella…
Over recent years the retail environment has become increasingly tough for Australia’s retailers, as weakening consumer demand has intersected with rising costs and the emergence of alternatives to the traditional bricks and mortar shop. In particular,…
