In an uncertain economy, keeping a close eye on global trends is critical for brands who want to continue to see growth in the new year. Watch Acceleration Partners’ Kelly Ground, Director of Strategy & Insights; Parker Moss, Senior Manager…
In today’s digital age, technology has become an integral part of every industry, including the restaurant industry. Restaurants that invest in technology are gaining a significant competitive advantage over their peers who are slow to adopt. Investing…
Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat …
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM …
ABM gets better with age — but unfortunately, marketers don’t have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a …
For businesses that use the Salesforce CRM platform, it’s hard to imagine a world without it. Customers are at the heart of this power-packed tool. It helps businesses target different audiences, set scores and alerts based on an i…
Con los nuevos canales emergentes y las expectativas de los clientes cambiando rápidamente, priorizar el compromiso del cliente desde la adquisición hasta la retención es clave para una ventaja competitiva. Brinde a su organizac…
In this report, learn how leading brands like Saviynt, Epsilon, and Travel Counsellors combine AI, automation and conversational support into a recipe to deliver customer delight. What you’ll learn: How to leverage digital channels and messagi…
As new privacy laws take effect, confusion still remains on how marketers can utilize different types of data (while still remaining compliant). Alesco Data’s latest white paper helps marketers navigate these new privacy laws and how various t…
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