The Cost of Doing Nothing

Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely, and accurate feedback, the plan motivates and challenges them to strike better …

The Cost of Doing Nothing

Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely, and accurate feedback, the plan motivates and challenges them to strike better …

The Cost of Doing Nothing

Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely, and accurate feedback, the plan motivates and challenges them to strike better …

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.

This eBook features:

  • Marketing practitioners from Lattice Engines, Ceridian, Optimizely, Neustar and more
  • Top challenges for customer marketers
  • Key metrics for success
  • A crowd-sourced list of tools and must-read resources

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The Design Advantage

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.

Ultimately, delivering better customer experiences allows organizations to differentiate themselves in the marketplace, giving them a competitive advantage. Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon.

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