Featured Tech / Sales & Marketing

7 Trends Impacting How We Use Digital Assets

Today’s customers demand engaging visual content whenever they interact with brands—whether these experiences happen through traditional media such as billboards and catalogs or through mobile apps and websites. Without the right assets, delivered in the right ways, companies can’t enable the meaningful, personalized customer interactions pivotal to success. Managing content versions, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize asset value.

Download this new Adobe white paper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.

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Featured Tech / Sales & Marketing

B2B Loyalty, The B2C Way

Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and customer insights professionals in B2B companies to dismiss B2C …

Featured Tech / Sales & Marketing

The CMO’s Role in Closing the Customer-Employee Gap

This report introduces Forrester’s model for bringing investments in customer data, communication and collaboration technologies together to amplifying the returns on each, and ultimately evolving to a differentiated “customer-activated enterprise.”

CMOs who lead this transformation can create a more competent customer engagement model that is capable of winning, serving, and retaining more discerning, technically sophisticated buyers.

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Featured Tech / Sales & Marketing

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.

This eBook features:

  • Marketing practitioners from Lattice Engines, Ceridian, Optimizely, Neustar and more
  • Top challenges for customer marketers
  • Key metrics for success
  • A crowd-sourced list of tools and must-read resources

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Featured Tech / Sales & Marketing

The Design Advantage

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.

Ultimately, delivering better customer experiences allows organizations to differentiate themselves in the marketplace, giving them a competitive advantage. Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon.

Request Free!
Featured Tech / Sales & Marketing

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.

This eBook features:

  • Marketing practitioners from Lattice Engines, Ceridian, Optimizely, Neustar and more
  • Top challenges for customer marketers
  • Key metrics for success
  • A crowd-sourced list of tools and must-read resources

Request Free!
Featured Tech / Sales & Marketing

The Design Advantage

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.

Ultimately, delivering better customer experiences allows organizations to differentiate themselves in the marketplace, giving them a competitive advantage. Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon.

Request Free!