Big Ideas in Marketing and Sales

The “Big Idea” on-demand webinar features industry leaders from sales and marketing companies. These 6 technology start-ups are changing the way companies generate demand, predict success, grow their businesses, and align sales and marketing. One key idea came from sales enablement company, Showpad. Pieterjan Bouten, Co-Founder at Showpad, explains his “big idea” stating that effective content is key to transforming sales interactions.

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Customer Contextomy

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

Download this on-demand webcast to hear from brand leaders as they discuss and debate where and how context, content and the customer must converge in today’s commerce journey.

Request Free!

Customer Contextomy

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

Download this on-demand webcast to hear from brand leaders as they discuss and debate where and how context, content and the customer must converge in today’s commerce journey.

Request Free!

Sales Targets Drive Growth

Year after year, pharmaceutical organizations find it challenging to set effective targets for their sales forces. The process does not seem to improve over time. Studies show that about half of companies struggle with some aspect of target setting, ra…

Sales Targets Drive Growth

Year after year, pharmaceutical organizations find it challenging to set effective targets for their sales forces. The process does not seem to improve over time. Studies show that about half of companies struggle with some aspect of target setting, ra…