Loyalty Economics for Retailers

Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews when you return home. These examples certainly don’t represent your Grandma’s shopping journey: In her day, she waited until her local store opened, then traveled there, hoping what she needed was on the shelf. Today, of course, the path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. In fact, a recent Catapult Marketing study found that 44 percent of surveyed shoppers hold their smartphone while they walk the aisles. And 37 percent of customers use a PC/laptop, smartphone or tablet to perform shopping activities for pet, alcohol, baby or grocery items. “Request Now” to read the full white paper.

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The Modern Marketer’s Guide to Content-Driven Commerce

While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly executed content approach can increase purchase conversion, purchase frequency and brand loyalty.

Download this eBook now to learn:

  • How brands like Food52 have defined the content & commerce model
  • Why content enhances customer trust
  • How to assemble a content dream team
  • The types of content every commerce company needs
  • Top examples from leading brands on excellent content-driven experiences

Get our essential eBook now to learn how your brand can master the art of mixing content and commerce this year!

Request Free!

The Modern Marketer’s Guide to Content-Driven Commerce

While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly executed content approach can increase purchase conversion, purchase frequency and brand loyalty.

Download this eBook now to learn:

  • How brands like Food52 have defined the content & commerce model
  • Why content enhances customer trust
  • How to assemble a content dream team
  • The types of content every commerce company needs
  • Top examples from leading brands on excellent content-driven experiences

Get our essential eBook now to learn how your brand can master the art of mixing content and commerce this year!

Request Free!

Loyalty Economics for Retailers

Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews when you return home. These examples certainly don’t represent your Grandma’s shopping journey: In her day, she waited until her local store opened, then traveled there, hoping what she needed was on the shelf. Today, of course, the path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. In fact, a recent Catapult Marketing study found that 44 percent of surveyed shoppers hold their smartphone while they walk the aisles. And 37 percent of customers use a PC/laptop, smartphone or tablet to perform shopping activities for pet, alcohol, baby or grocery items. “Request Now” to read the full white paper.

Request Free!

Insightly CRM Overview Webinar

Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations. A CRM can help you:Increase SalesImprove i…