Featured Tech / Sales & Marketing

How to Get Your Sales Mojo Back And Win the Empowered Buyer

Sales teams can’t just dictate the buying process anymore; mapping the buyer’s journey is key to winning business. For higher-value engagements, companies must anticipate and meet their audiences’ needs. With most of the buying process (57%, according to Corporate Executive Board) complete before the customer even interacts with a salesperson, there’s no time to lose—that is, if you plan to stay relevant in today’s market.

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Featured Tech / Sales & Marketing

Top 5 Retail Execution Strategies for 2015

With the consumer in complete control of their shopping experience, there are fewer second chances in retail. The “moment of truth” in the store is more fleeting than ever. To succeed in this environment, manufacturers need flawless retail execution that delivers right time, right place, right product availability and contextual customer engagement. They must begin by:

  • Leveraging the power of analytics and mobility to create a smarter, more pro-active sales force.
  • Improving supply chain accuracy and agility with a focus on reducing stock-outs and improving shelf accuracy.
  • Improving in-store customer engagement and conversion through personalized promotions and fulfillment innovation such as endless aisle.

Download this report today to learn more about the Top 5 Retail Execution Strategies for 2015.

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Featured Tech / Sales & Marketing

Responsive Web Design by Example–Free 33 Page Excerpt

You can now create your very own responsive website quickly and efficiently, allowing you to showcase your content in a format that will work on any device with an Internet browser.

By following our detailed step-by-step instructions in this structured reference guide, you will learn how you can build engaging responsive websites. With coverage of Bootstrap, Skeleton, and Zurb Foundation you’ll learn about three of the most powerful responsive frameworks available today.

Leading you through by practical example, you’ll find that this essential reference develops your understanding by actually helping you create beautiful websites step by step in front of your very eyes. After going over the basics, you’ll be able to choose between creating your own responsive portfolio page with Skeleton, building a stunning product page with Bootstrap, or setting up your own professional business website with Zurb Foundation. Ultimately you’ll learn how to decide which framework is right for you, and how you can deploy and customize it to your exact specifications!

Packt Enterprise books can be summed up through the tagline “Professional Expertise Distilled”. They take in-the-trenches knowledge from experienced software professionals, and distil it into a single, easy to follow manuscript.

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