OverviewMany pharmaceutical companies use the same traditional method for targeting. They use the same data and go through the same time consuming process only to end up with the same targeting plan as their competitors. The sales organizations that ar…
Finance organizations are being called to deliver stronger business foresight in order to anticipate and shape better business outcomes. Join us to see the latest advances in IBM Predictive Analytics and how to incorporate them into your Performance M…
Kowa’s entry into the U.S. pharmaceutical market in 2008 represented a significant step towards the Japanese company’s vision of creating a global pharmaceutical organization. Kowa Pharmaceuticals America (KPA) is primarily focused on cardi…
Kowa’s entry into the U.S. pharmaceutical market in 2008 represented a significant step towards the Japanese company’s vision of creating a global pharmaceutical organization. Kowa Pharmaceuticals America (KPA) is primarily focused on cardi…
Why spend money on robust tools to keep your sales, marketing, and support teams performing at optimal performance levels if they’ll never bother to use them? Within this eBook, we share eight key points you must consider for CRM success. To…
Why spend money on robust tools to keep your sales, marketing, and support teams performing at optimal performance levels if they’ll never bother to use them? Within this eBook, we share eight key points you must consider for CRM success. To…
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The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.
What you’ll learn:
Remember, great marketing starts with great data! |
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Organizations see the potential of predictive analytics to change what they do and how they do it. Yet most organizations aren’t ready to benefit from the powerful capabilities of predictive analytics. They may have the technology, but most lack the organizational capacity.
Many organizations don’t fully understand the kinds of problems that analytics can help solve and they don’t know how to prioritize these problems. Worse, their organizational processes aren’t built to really make use of analytics—and make it a competitive advantage. Download this report to learn more. |
How is your organization preparing for the digital age? It’s no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday…
How is your organization preparing for the digital age? It’s no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday…
