How Healthy Is Your B2B Marketing Data?

The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness. What you'll learn: The costs of NOT targeting campaigns How marketing automation adoption is fueling the need for marketing data management The key that robust data plays in inbound lead scoring Remember, great marketing starts with great data! Request Free!