Featured Tech / Sales & Marketing

Prepare Your Organization to Capitalize on Predictive Analytics

Organizations see the potential of predictive analytics to change what they do and how they do it. Yet most organizations aren’t ready to benefit from the powerful capabilities of predictive analytics. They may have the technology, but most lack the organizational capacity.

Many organizations don’t fully understand the kinds of problems that analytics can help solve and they don’t know how to prioritize these problems. Worse, their organizational processes aren’t built to really make use of analytics—and make it a competitive advantage.

Download this report to learn more.

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Featured Tech / Sales & Marketing

Is Dirty Data Your Company’s Dirty Secret?

Bad data can contribute to wasted revenue, missed opportunities, and loss of productivity within your marketing department. This white paper explores the challenges presented by poor data, the importance of data quality, and how Dun & Bradstreet can help your businesses maximize campaign revenue with clean data.

What you’ll learn:

  • The business impact of bad data
  • Benefits of quality data
  • How to manage and maintain it within your organization

When businesses use accurate data they can fuel sales and marketing campaigns with facts, not chance and intuition.

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Featured Tech / Sales & Marketing

Integrate Marketing Automation and CRM for the Ultimate ROI

What happens when the marketing team has its automation system, the sales team has its CRM, and the two don’t work together? A lot of lost value. With marketing automation and CRM integration, marketers are able to capture buyer behavior, turn it into actionable intelligence, and put it to work. In this white paper, you’ll learn about the chief advantages of integration, such as:

  • Better targeting
  • Clean, up-to-date data
  • Improved lead nurturing
  • Automated lead scoring

Marketing automation and CRM integration – empower your business to capture high-quality leads, find untapped business opportunities, and gain market share.

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