The Definitive Guide to Predictive Marketing

True predictive intelligence is here, and it’s one of the most exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers!

In this Definitive Guide to Predictive Marketing you will learn:

  • How predictions are revolutionizing ecommerce and publishing
  • The science behind generating automated, 1:1 predictions at scale
  • An in-depth look at the 8 predictions changing the game for revenue generation & CX
  • The key questions to ask every prospective tech during the evaluation process

Download now to transform your predictive marketing efforts!

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Predictive Analytics: Revolutionizing Business Decision Making

This TDWI eBook explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience.

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