Simply enter your information now to get an exclusive copy of our Marketing Trends and Predictions for 2023 report and to start receiving our eMarketer Daily newsletter, which covers today’s most important trends in the always-shifting media and …
But how do you know you’re doing everything possible to ensure your company has a smooth flight into the future? This checklist is designed to help you become a better, more organized CMO (no matter how green or experienced you may be). So…
The past two years-plus have resulted in significant shifts in consumer behavior. As a result of consumers’ increasing penchant for shopping online, the e-commerce landscape has become hypercompetitive. Retailers are investing significant resourc…
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The U.S. gift card market is projected to grow by 9.5 percent year-over-year to reach $188.8 billion in 2022. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.S…
Watch this on-demand webinar for expert analysis and strategies to help you prepare for GA4 as well as insight into trends in measurement, tracking, and media-mix modeling for digital marketing conversions. In this on-demand webinar, you will learn …
Today grocers have an unprecedented opportunity to boost profits by leveraging evolving consumer preferences. The shift to eat-in refocuses even more attention on prepared foods, shelf talkers, online ordering and more. Now new tools are available to e…
No matter what curveballs 2023 has in store for events, one thing is sure: The power of events continues to drive our businesses and organizations. Join Cvent for a conversation about the trends that event and marketing professionals are predicting …
Date: March 3, 2023 Time: 11:30am – 3pm ET / 8:30am – 12pm PT Gain insights from our analysts and industry marketing leaders as they explore trends in connected TV (CTV) advertising, social advertising and commerce, first-party data, and more. This…
5 marketing strategies to protect and grow revenue in a recession. Getting a bird’s eye view of customers’ behavior enables you to segment your audience based on level of loyalty and type of opportunity. Dotdigital helps you tap into dee…
