The world is at an inflection point, where smart devices are taking over as the predominant computing platform. In the past few years, Bluetooth Low Energy (BLE) has become a default standard on most smart devices, which means the majority of mobile computing platforms are now location ready. The challenge comes, however, on the infrastructure side. Read this brief to learn how virtual beacon technology is the answer for a scalable, reliable, and cost–effective solution for interacting with location–aware mobile devices.