Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

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Marketers are often asked to create Sales-supporting content. Yet up to 70% of that content goes unused.

It’s not enough for your content to be valuable. Your sellers have to have a need for that specific content. And they have to be able to access it at just the right time.

Discover how a research-backed formula gets your sellers to use your content, creates a better buyer experience, and closes more deals.

You’ll learn:

  • How different sales roles use your content in the real world
  • How to put the right content into action at the right time, every time
  • The most effective way to use Digital Sales Rooms to engage both sellers and buyers with your content

Request Free!