To launch a successful marketing campaign all companies need a strong online presence. Companies can no longer just have a nice website to market their product or service. To get customers, to notice you you must use a variety of methods to capture the interest and stay top of mind on your clients interests.
Perhaps your companies marketing team is in a rut, now what? You can hire a digital marketing consultant company to rejuvenate your department and get the most of your marketing budget. Marketing agencies offer design, content, SEO, link building, and online marketing services and advice. In this article we will share the 7 things to consider when choosing the best digital marketing agency.
1. Your Goals
Before hiring a digital marketing agency to run your marketing campaign, you must define the goals your marketing campaign aims at achieving. Your goals may include increasing website traffic, generating more leads, or creating more brand awareness. Defining the goals is important because it enables you to set KPIs (key performance indicators). Furthermore, defining your goals enables you to pick the best digital marketing agency for your marketing needs.
2. Testimonials
Testimonials tell whether you’re working with an experienced company or not. Whatever previous clients say about the quality of services can help you decide if you’re working with the right caliber company. Make sure to look at a several testimonials to confirm whether they’re real.
3. Clientele & Portfoli
Looking at the past work an agency has done, the type of clients it has served, and testimonials a great way of accessing the quality of services. It also lets you know if the agency has worked with other companies in your industry.
Umesh Joshi, founder of Chandigarh-based SEO agency TrafficKite.com, believes that “when examining a portfolio, you should be careful to make sure the reviews and samples you’re looking at are authentic and not bought or plagiarized from the internet.”
4. Online Presence
Checking the companies online presence is crucial in telling whether the agency you’re interested in working with has a good reputation. You can do this simply by looking at social media handles, feedback, and of course searching google.
Reputable agencies have an online presence where they engage with customers and provide support services. You should know whether the agency is active online and how long it takes to respond if contacted through social media.
5. Services Offered
All businesses have different marketing goals. It’s important to look at the services an agency offers before working with them. Learn what services an agency provides and if it will meet the marketing needs of your business. What might have worked for your competitor, or another business may not work for you.
6. Budget
Every company, large or small has a budget, It’s important to know what your budget is and go with the best company that will meet all your needs and of course is within your budget. Picking a digital marketing agency that gives you the best return on your investment is important. To know whether you’re getting good value for your money you should examine the terms of conditions and discuss the acceptable methods of payment and timelines with each organization.
Keep in mind the length of the campaign against the price and the frequency of payment. Whether it’s weekly, monthly, or yearly based on the goals the agency promises to help you achieve.
7. Support/Communication
Unfortunately, when working with another company sometimes issues arise that need resolved. It’s important to know whether the agency you’re planning to hire has open communication channels. For instance, do they have a direct contact you can call or are you stuck using social media channels to get someone’s attention? Make sure the company you’re going to hire can handle all situations and there is someone, you can talk to about your account at all business hours. Is there a specific account manager you’re working with or when you call could you get a customer service representative who doesn’t know your specific account.
Knowing how the agency you plan to hire deals with disputes is also important. This information can usually be found in the terms and conditions under dispute resolution.
The Verdict
Knowing what factors you need to consider when choosing the best digital marketing agency is important because it will prepare you to interview multiple agencies. Every company needs to leverage online marketing to scale up or popularize its brand. There are many agencies on the internet offering digital marketing services.
However, before you proceed to work with one, you should do a background check to ascertain whether they’re authentic. Looking at the factors discussed above helps make an informed decision. It means you will hire a digital marketing agency that delivers what it promises; organic traffic, not computer generated.
