When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those temporary spikes have turned out to be not so temporary. The pandemic has spurred a tipping point in streaming that shows no signs of reversal. In fact, streaming continued to climb, growing an additional 13% over the pandemic heights of Q2 2020.
Conviva’s State of Streaming report is based on data from over 500 million unique viewers. You won’t find a more accurate snapshot of the streaming industry anywhere. Download the full report now!
