Data Alone is not Enough

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Digital behaviour & interaction data account for the lion share of data being collected on citizens. For example, Adobe processes more than 230 Trillion digital data points each year. But how much rigour & emphasis is your department placing on their digital Analytics data? Do you know what citizen data is being collected, who it is shared with and how it is being used? In this whitepaper, we will discuss how to take control of this valuable data source whilst avoiding common data security and privacy risks.

  • A Foundation of Trust – avoiding common data security & privacy risks.
  • Insight, Not Measurement – the role of artificial intelligence & machine learning tohelp derive insight from the data mountain.
  • Analytics for action, not reporting – how to ensure your data is actually driving change & improved citizen experiences.

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