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How many industries are as competitive, fast-growing and have sky-high expectations for seamless customer experience as retail? It has never been more important to stand out in the retail market – and making the most of a data-driven approach is a crucial differentiating factor in a growing and competitive market. Despite 92% of retailers surveyed already having a data strategy and 26% of these retailers having established these strategies within the past 1-3 years – brands still struggle to make sense of the data heading their way. Retail brands can take control of data with 3 simple fundamentals. Outlining actionable steps to data-driven success, this Acxiom and Savanta report collates insight from senior marketers, data influencers and decision-makers.
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