Data Drives Revenue Growth: Customized approach to closed-loop measurement turns data into retail gold

While this client does have e-commerce offerings, over 90% of their sales happen in brick-and-mortar stores. Although they had great brand recognition for appliances, they were looking to steadily grow sales in their other core categories of Electronics, Furniture, and Mattress. To help them scale further, Adtaxi designed and executed an advanced data activation and attribution strategy to help the client leverage their existing CRM data to generate new and incremental revenue.

Download the case study to learn how Adtaxi partnered with this retailer to:

  • Drive a 39% increase in in-store purchases
  • Deliver a 59% increase in in-store revenue
  • Generate a 200% increase in ROAS for the mattress/bedding category

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