Much in the same way that business analytics has become more of a philosophy for decision making than a suite of technologies, top performing companies are investing their time and resources toward maximizing the value of their data. Amid tectonic shifts in how data is managed, the data warehouse has (somewhat) quietly evolved to help support the growth in data complexity and disparity. This analyst report explores a best–in–class approach to data management and how companies are prioritizing data technologies to drive business growth and efficiency.