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How to Deliver Business Results by Harvesting the Value Hidden in Customer and Market Data

Mobile devices, web traffic and e-commerce are generating unprecedented data riches. Forward-looking organizations are using this data to drive real-time digital engagement with customers and lower their overall costs. Does this sound too good to be true? It is not only real, but it’s one of the hottest trends in business today.

Watch this on-demand webinar to discover how your organization can unlock the value of your data treasure chest with modern data management and analytics approaches. Join Dr. Phil Shelley, Director of DataMetica, and Thad Vorozilchak of IBM as they discuss clear use-case examples that are in production today and offers practical advice to help your business do much more for less.

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