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For some businesses, disruption will come in the form of new businesses and new business models challenging the very behavior of how, when and where customers engage with brands. In response to the ever-changing digital marketplace, the new normal is that customers across both B2B and B2C industries can now choose to buy in the exact way that suits their convenience. Not only does the Internet of Things (IoT) promise to open the disruptive floodgates, with unsuspecting industries seeing the model take hold in unlikely places, but the new pricing innovations can forever disrupt an industry—or forever ruin the customer experience if executed poorly. However, the tremendous opportunity within these disruptive models, from new products to new services, is a huge motivator. The possibilities seem endless, but the opportunity could rapidly diminish unless the strategy and payments are mapped and enabled. Hear expert insights from:
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