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Identity-powered commerce introduces a shopper-centric approach to converting online shopping guest experiences into personalized, logged-in experiences—at scale—for new and existing customers alike. The core pillars of identity-powered commerce include a universal shopper profile, customer insights, and merchant insights which allow you to transform guest checkout into a member experience. It enables brands to resist the siren call of both marketplaces and guest checkout, and trump them instead by offering better customer experiences. Read on to learn how you can leverage identity-powered commerce in your store today. |
