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Among all of the doctors who prescribe a given brand-name medication, approximately 20 percent of them write roughly 80 percent of prescriptions. Without a more targeted approach to pharmaceutical marketing, you might be wasting money advertising to patients visiting a doctor who doesn’t prescribe your brand. Discover what trends are contributing to the great script consolidation and why a decline in branded drugs is making narrowing in on direct-to-consumer pharmaceutical advertising more important than ever. |
