Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns.
Following some standard guidelines can help legitimate email messages pass through spam/junk filters that might otherwise block your communications. Insights are then gained from testing to determine what works best for each brand and industry.
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
