I will just come out and say it. There are too many marketers out there kicking and screaming that email marketing just isn’t the same as it used to be. Email marketing, for all intensive purposes, is “dead.” But for those who are actually in the know, this statement couldn’t be further from the truth! Email marketing is alive and well, and the proof is in the numbers. Last year alone, the number of business and consumer marketing emails send and received on a daily basis totaled well over 215 Billion. What’s more, is that this figure is expected to grow at an average annual rate of approximately 4.6% over the next few years, ultimately reaching a staggering 255+ Billion daily emails by 2020. When you take these numbers into consideration, the reality is that email marketing is actually on the rise (and certainly not on the decline). The following infographic, courtesy of Websites That Sell, goes over seven vital statistics that clearly show email marketing for what it is… A marketing strategy that you cannot afford to miss out on in your 2018 online marketing mix. More >>
