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In 2020, global medical device companies shifted important work from real-time to anytime engagement – whether they’d planned to or not. While the pandemic forced this change, many companies learned there are distinct advantages to hybrid virtual engagement, including retaining peer-to-peer interaction via live virtual meetings and obtaining deeper, more actionable insight in asynchronous online discussions. As business travel becomes safer and more frequent, many medical device teams are retaining hybrid virtual engagement and navigating how to build a virtual-first strategy. In this paper, readers will learn:
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