In the last ten years, digital commerce has changed. Mobile exploded. Technology evolved. Innovative organizations created extraordinary digital commerce experiences, which in turn heightened customer expectations across the board. With personalization at the apex of modern digital commerce, many organizations trying to keep pace are being left in the digital dust. Fortunately, today’s digital commerce teams no longer need to choose between speed, scale, functionality, or innovative site experiences. Read this handbook to discover strategies based on technological agility, customer centricity, and improving customer experience.