Five Signs Your Marketing and Sales Teams Need a Relationship Rx

As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll.

But, there’s obviously a reason it keeps coming up: It’s important and often needs fixing. But if you attempt to mend the marketing-sales relationship only after something goes really wrong—like missed companywide goals—it can be too little, too late.

Join us for a discussion about:

• Speaking different languages and not having the right "vows" in the relationship between marketing and sales
• Where day-to-day alignment can go wrong
• Picking your battles
• Creating a mutually beneficial tech stack
• When it’s time to call in the "couples’ therapist"—and what that looks like

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