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How can businesses maintain and build relationships with consumers when everyone’s world has been upended? Drawing on nearly 70 years of combined experience in business practice, research, and education, the authors have found that five key strategies help companies weather crises and preserve their bonds with consumers.They call this the HEART Method: Humanize your company, Educate about change, Assure stability, Revolutionize offerings, and Tackle the future. |
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The topic seems fantastic and is the exact moment to use them.