Game of Brands in the UK: Consumer Attitudes to Brand Loyalty

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Understanding consumer behavior and customer experience is crucial for success. British consumers are increasingly choosing brands with which they identify and align with their lifestyle. Moreover, they often recommend these brands, making their loyalty even more significant.

Discover which customers are the most loyal to brands and which loyalty drivers are the most important. Uncover the latest insights into consumer behavior and brand loyalty, and build a foolproof marketing strategy in FMCG.

Report Highlights:

  • Most important loyalty drivers to make consumers fall in love with you
  • Who is the most loyal target 
  • Which categories have the most loyal consumers
  • British consumers’ favorite brands
  • Emotions that favorite brands arouse in consumers
  • How prescription affects brand loyalty

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